Catchy jingles are always a hit, especially when performed with the bravado of a lounge singer. When Nasoya came to Davis looking to bolster support for its Super Hummus product, the end result was a humorous and memorable radio spot that kept the target audience from Maine to Maryland laughing, singing and most importantly, seeking out Super Hummus.

In addition to radio work, Nasoya also turned to Davis to craft two high-profile, national print ads. Continuing the use of intelligent humor, a football-themed Super Hummus concept was done for several 2011-2012 NFL yearbooks while an educational approach was used to promote membership in Nasoya's Tofu U.

In addition to radio work, Nasoya also turned to Davis to craft two high-profile, national print ads. Continuing the use of intelligent humor, a football-themed Super Hummus concept was done for several 2011-2012 NFL yearbooks while an educational approach was used to promote membership in Nasoya's Tofu U.

If the TV spot was the campaign's flagship, radio was its tireless, round-the-clock workhorse. A series of radio spots supported the television commercial, developing brand consistency and hammering home Webster First's crucial differences, as well as its simple and effective call to action: think First.

Webster First Federal Credit Union is one of our favorites: a growing, enthusiastic financial institution with a lot to offer and a willingness to take risks. Drawing visual inspiration from the infographic format, we developed a cost-effective, flexible, and fully integrated campaign that helped them cut through the clutter and separate themselves from banks and other credit unions in a lighthearted, but meaningful way.

What integrated campaign would be complete without a substantial, meaningful digital component? We brought Webster First's unique visual style and personal tone to the web with a quick moving series of ads designed to drive traffic to their website.

What integrated campaign would be complete without a substantial, meaningful digital component? We brought Webster First's unique visual style and personal tone to the web with a quick moving series of ads designed to drive traffic to their website.

Though not the primary player in the campaign's media mix, a series of print ads reinforced the infographic campaign's message even further, all while staying true to the visual beat and casual, playful tone we established on television. The idea was to create clever, casual and ultimately engaging headlines that popped off the page.

Though not the primary player in the campaign's media mix, a series of print ads reinforced the infographic campaign's message even further, all while staying true to the visual beat and casual, playful tone we established on television. The idea was to create clever, casual and ultimately engaging headlines that popped off the page.

Though not the primary player in the campaign's media mix, a series of print ads reinforced the infographic campaign's message even further, all while staying true to the visual beat and casual, playful tone we established on television. The idea was to create clever, casual and ultimately engaging headlines that popped off the page.

Though not the primary player in the campaign's media mix, a series of print ads reinforced the infographic campaign's message even further, all while staying true to the visual beat and casual, playful tone we established on television. The idea was to create clever, casual and ultimately engaging headlines that popped off the page.

Though not the primary player in the campaign's media mix, a series of print ads reinforced the infographic campaign's message even further, all while staying true to the visual beat and casual, playful tone we established on television. The idea was to create clever, casual and ultimately engaging headlines that popped off the page.

Here you can listen to the 60-second radio spot we created as part of the "Nichols. For What’s Next." campaign. Alongside the domino theme, we produced a radio spot featuring a testimonial from a Nichols College graduate. Again the message was simple, yet impactful: "I am a Nichols College graduate, and I am what’s next."

The goal of any effective online marketing campaign is to have your audience find you. That’s where we come in. Our interactive team conducted a search engine optimization and marketing campaign for Nichols GPS using pay-per-click advertising. We also served as a valuable consultant for some of its social media marketing initiatives. Overall, traffic increased as did enrollment.

The goal of any effective online marketing campaign is to have your audience find you. That’s where we come in. Our interactive team conducted a search engine optimization and marketing campaign for Nichols GPS using pay-per-click advertising. We also served as a valuable consultant for some of its social media marketing initiatives. Overall, traffic increased as did enrollment.

The Nichols College Graduate and Professional Studies (GPS) program came to us looking to increase enrollment. What we came up with is something you might call the domino effect. Using dominoes as a visual theme, we designed an integrated media campaign titled "Nichols. For What’s Next." The tagline was simple, yet effective: "One year with us can impact the next 30." Just as one domino impacts several others in a row, a year at Nichols GPS can impact the rest of your life. The campaign covered print, outdoor, web and radio and immediately helped increase enrollment by 30 percent.

The Nichols College Graduate and Professional Studies (GPS) program came to us looking to increase enrollment. What we came up with is something you might call the domino effect. Using dominoes as a visual theme, we designed an integrated media campaign titled "Nichols. For What’s Next." The tagline was simple, yet effective: "One year with us can impact the next 30." Just as one domino impacts several others in a row, a year at Nichols GPS can impact the rest of your life. The campaign covered print, outdoor, web and radio and immediately helped increase enrollment by 30 percent.