It’s in the D’Ag!

When D’Agastino’s Markets of New York City asked us to prepare a new
campaign celebrating their fresh new store layouts we knew we needed a
fresh new marketing campaign.

We created the “It’s in the D’Ag!" Campaign. Starting with a fresh new upbeat jingle we prepared radio spots, taxi toppers, bus signs, and store posters all with the “Freshness” theme and our “It’s in the D’Ag!” logo.

Using a typical grocery store brown paper bag overflowing with fresh new
items from D’Agastino's markets we created newspaper flyers and ROP
adverting designed around the new look and feel of the campaign.

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