“If not now… When? “

The creation of a moving headline can make a huge difference in the
effectiveness of a marketing campaign. The creative staff of Davis
Advertising prides itself on the creation of headlines that make an emotional
appeal.

The “If not now… When?” campaign for Sharfmans Jewelers is the perfect
example of a headline that evokes a response. Many people live their lives
waiting for the right time to retire, buy that house or buy that exquisite piece
of jewelry. Unfortunately many people keep waiting and never decide that
today is the right time.

The “If not now… When?” campaign motivates people to make the decision that right now is the right time. After the great success of the first print campaign the client has brought the campaign back for subsequent years.

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