Saint Vincent Hospital in Worcester continues a rich tradition of healthcare that extends back over a century.

A brand new $300 million dollar healthcare facility called Worcester Medical Center was built by Saint Vincent Hospital, the owner and major tenant.

Although the distance from the old facility to the new was short, perceptions were so entrenched for the old location that a campaign was initiated to build awareness for the benefits of the new hospital.

What was also unique in Worcester was that a non-profit hospital (UMass Medical Center) and a for-profit hospital were both regarded as excellent healthcare facilities. How to choose?

Using data from an in-depth research project and carefully designed focus groups, Davis Advertising crafted a strategy to introduce “The New Saint Vincent Hospital” to Central Massachusetts.

Our mission was to associate the state-of-the-art healthcare facility with the well-known Saint Vincent Hospital, highlighting quality of care, leading-edge technology, the highly skilled physicians and staff, the convenient location, and the total healthcare environment in the facility.

Saint Vincent Hospital became the place, “where first class care always comes first.”

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