Agency News

Honey Dew, Inc. became a client of Davis Advertising in February and today, April 8, the agency’s first Honey Dew television commercial began a run on stations such as WBZ-TV 4, WCVB-TV 5, and WHDH-TV 7 out of Boston; ABC6 (WLNE-TV) out of Providence; NECN; CSNE; and additional Comcast cable stations throughout New England.

The ad, titled “Make Every Minute Count,” tells the story of three co-workers counting down the minutes to lunch while a voiceover reminds people to “make every minute count” when it comes to lunch. The importance of lunch is playfully reinforced by the music of bongos in the background. Then, when the clock strikes noon, the three colleagues roll from their respective cubicles to a central point in the hallway and agree to grab lunch at Honey Dew. In the next shot they are at Honey Dew, ordering and eating Willow Tree Chicken Salad Sandwiches and drinking iced teas.

The spot accomplishes a number of goals. Employing the “Let’s Dew Lunch” slogan, it introduces to the public the idea of Honey Dew as a lunchtime destination for eating in or taking out, since the Willow Tree Chicken Salad Sandwich is the company’s first lunch sandwich. It also advertises the tastiness, freshness and healthfulness of this debut lunch menu item, which is made-to-order from local ingredients, including chicken salad from Willow Tree Farm in Attleboro, MA and fresh-baked multigrain croissants.

“Make Every Minute Count” was written by Davis Advertising’s Creative Director and produced by Davis’s video production and audio production teams, which in addition to filming the spot, also scouted locations for the shoot and hired actors to play the roles of the three co-workers and the Honey Dew Team Member. Finally, “Make Every Minute Count” was managed from conceptualization to editing by the agency’s account executives.

This new TV ad is part of a broad campaign introducing the Willow Tree Chicken Salad Sandwich and includes a radio spot and point-of-purchase marketing materials for each of Honey Dew’s more than 140 locations.

Davis Productions of Worcester is planning largest and greatest Expo yet

Worcester, MA – Davis Productions of Worcester is excited to announce that the 2014 New England Fishing and Outdoor Expo will take place February 7-9, 2014 at the DCU Center.

“The 2014 Expo is going to be the best one ever,” said Davis Productions Promoter Dan Kenney. “We’re bringing the latest innovations in fishing, hunting, boating and camping to the DCU Center, and we’ve already started booking booths and signing up presenters, including several world-class sporting professionals.”

This year’s Expo included appearances by celebrities like Charlie Moore and Hal Blood; family-friendly entertainment such as Talons! Birds of Prey, rock climbing and free fishing in a trout pond; access to new outdoor products, clothing and gear; and special, Expo-only offers for guided trips, cabins and fishing and hunting camps.

The 2014 Expo will build on this, using the more than 40 years of event planning experience of Davis Productions and the advertising and promotions clout of its sister company, Davis Advertising, one of the largest advertising agencies in New England.

For more information, visit www.newenglandfishingexpo.com.

Davis Advertising’s department of web design and development has  been supercharged over the past several months. They have recently signed on to build websites for the following companies. Here are just a few :

• Creedon and Co. – Worcester, MA
• Ferrari Pools – Shrewsbury, MA
• Dexter Russell, Inc. – Southbridge, MA.
• Sanford Institution for Savings – Sanford, ME

Davis has also recently launched the following websites:

• Kidd Luukko Corporation – Worcester, MA
• Charlton Furniture – Charlton, MA
• Holy Name High School – Worcester, MA

Worcester, MA — Davis Advertising of Worcester has announced that Honey Dew Associates, Inc. of Plainville, MA has named Davis its agency of record. As of February 1, 2013, Davis Advertising is handling all advertising and marketing for Honey Dew Donuts, including creative concepts, TV and radio production, print advertising, photography, point of sale marketing materials, interactive advertising and marketing. Media buying for Honey Dew Associates, Inc. will be handled by a third party.

“We’re incredibly excited to take over as Honey Dew Donuts agency of record,” said Davis Advertising president Andrew Davis. “The fact that this involves two New England companies with deep roots in the region represents a great opportunity for collaboration. We look forward to putting our creative and organizational strengths to work for Honey Dew Donuts.”

Dan’s Jeep Chrysler Dodge, Inc. has hired Davis Advertising to be its agency of record. Davis Advertising will handle all marketing and advertising services for the company, including radio, print and TV advertising. Moreover, the agency’s web design and digital marketing team will handle Search Engine Marketing and SEO Site maintenance for the company’s website, www.dansjeep.com.

Dan’s Jeep Chrysler Dodge, Inc., located at 82 Turnpike Rd (Route 9) in Westboro, MA, has been a mainstay in Central Massachusetts since 1942.

Helping Bostonians and visitors from across New England celebrate the joys and values of Chanuka in grand style, Davis Advertising assisted Chabad of Boston with the Boston Menorah lighting ceremony at Copley Square, Boston, on December 12, 2012. The agency, employing its creative and administrative resources, produced important materials such as a postcard and an e-blast, which helped promote and advertise the event.
The Boston Menorah is one of the largest in the world and its lighting ceremony included refreshments, live music and Chanuka giveaways. Notably, it was attended by Massachusetts House Speaker Robert A. DeLeo, Senate President Therese Murray and Governor Deval Patrick, who lit the Menorah.
“It was an honor for us to support and help promote this wonderful ceremony,” said Davis Advertising Account Executive Adam Levine. “The holidays are a time for people to come together and the Boston Menorah lighting is an excellent example of that, so we were glad to help out.”
According to Chabad of Boston, Chanuka commemorates a miracle that occurred following a small army’s victory over a much larger one, when a small jar of oil meant to last for only a single day kept the Menorah lit for eight days; therefore, the Menorah symbolizes the triumph of freedom over oppression and light over darkness.
In a separate proclamation, Patrick said, “This miracle of light is preserved by the Jewish community everywhere through the lighting of the Chanukah Menorah, symbolizing the ideals of religious freedom and offering a beacon of hope to all those who are still subjected to spiritual oppression…”

Worcester, MA – Recognizing the need for a comprehensive focus group service in Central Massachusetts, Davis Advertising recently designed and implemented a state-of-the-art focus room within its Worcester offices. Backed by the agency’s vast experience in branding, advertising, marketing and market research, companies across New England now have an effective and convenient arena to test products, services, advertising campaigns and overall branding, while also conducting market research.

The creation of this new service at Davis Advertising is the only one of its kind in Worcester County.

“We knew from our clients that there was a need for focus group services in Central Massachusetts, and we knew that with our background and our facility we would be able to provide an excellent space and premier support services,” said Davis Advertising president Andrew Davis. “We’re excited to bring this option to our current clients and to other businesses in need of the facility.”

Davis Advertising’s new focus room is a private facility located inside the agency’s offices at 1331 Grafton Street, Worcester, conveniently located at the junction of Route 20 and Grafton Street, just a half mile from the Mass Pike. Noted for its comfortable conference table setting and cutting edge technology, the room features a variety of amenities, including:

• Four discreet cameras for multi-angle viewing and recording
• High-definition screen (with optional HD video)
• Versatile product display area
• A separate food preparation room
• Free, secure parking

In the client viewing area, meanwhile, focus groups may be observed through either a two-way mirror or via live stream broadcast.

Among the support services that Davis Advertising will provide for focus group clients are:

• Recruitment of participants – As one of the largest advertising agencies in New England, Davis Advertising will match the demographics of focus groups to clients’ needs.
• Moderator – Davis Advertising will provide each client with its own experienced moderator, chosen to meet the needs of that client.
• Audio and Video Recording – Each session will be recorded and provided to clients using the platform of their choice, including DVD, CD, mp3, and compressed video file.

Given all the advantages that focus groups provide, the convenience and background support provided by Davis should be a boon to area businesses.

“Focus groups are an excellent opportunity to hone your message and improve branding and advertising, not to mention gain valuable insight into consumer behavior and attitudes,” Andrew Davis added. “The information they provide can help companies grow and prosper.”

Worcester, MA – Recently, Davis Advertising has experienced a period of exponential growth. More and more businesses are coming to Davis for the agency’s innovative advertising ideas and products, including new clients such as Quinsigamond Community College, Maine-based Sanford Institution for Savings, Koko FitClub and Westboro Mitsubishi. In an effort to keep up with the increased demand and to provide clients with the best service possible, two new employees were added to the agency’s staff.

Ray Lo was recently hired as part of the Web Department at Davis Advertising and will be contributing his skills to the development and maintenance of client websites. Ray received his degree from North Essex Community College and has more than seven years of experience working as a web developer; his abilities have already made a significant impact on alleviating the work load that the Web Department maintains on a daily basis.

Talin Avakian was also recently hired to join the Video and Production Department. Talin received her degree from the Massachusetts College of Art and Design and her skills will be especially helpful in shooting and editing video content for projects like television commercials and web videos. As more businesses are recognizing the importance of creating impactful video content, having a well-staffed and highly-skilled team of videographers to accommodate their needs is crucial.

“We at Davis Advertising are ecstatic about the growth that our agency has experienced,” stated Andrew Davis, president of Davis Advertising. “Despite the state of the economy, businesses realize the importance of good advertising and they are coming to Davis because we have the creative ideas, the dedication and the facilities to produce business-driving advertising campaigns. I am thrilled to add two very skilled individuals to our team who will help us meet the needs of our clients as our agency continues to grow.”

About Davis Advertising:

Davis Advertising, located in Worcester, Massachusetts, was established in 1947. The agency is one of the largest in New England with a staff of more than 50 professionals and billings in excess of $60 million a year. Davis continues to be one of the fastest growing advertising agencies in the region, with a 14,000 square-foot facility that includes TV/video production studios and photo studios, an interactive/web department, several conference rooms, and a multipurpose training room. For additional information, visit davisad.com or call 508-752-4615.

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Westborough Mitsubishi has hired Davis Advertising as its agency of record as of November 1st. Davis will be responsible for handling all aspects of their marketing strategies. Alan Berman, Vice President at Davis, stated, “We are very happy to welcome Westborough Mitsubishi back after a short absence.”

Koko FitClub of Hudson and Shrewsbury hired Davis Advertising to help the franchise launch new locations, expand and build membership. Koko FitClub is revolutionizing the way people stay in shape by offering the world’s first and only automated personal training studio. By combining advanced technology with world class personal training, Koko FitClub can change lives.