Advertising and Marketing for Boston

Hey there, Boston businesses, your go-to ad agency is just a short drive away. We're one of the largest ad agencies in New England with a staff of nearly 50 talented individuals providing marketing and advertising services that surpass most Boston agencies—and we don’t charge Boston prices.

We may not be in Boston, but we’re only minutes from the Massachusetts Turnpike (I-90) at Exit 11.

You Get The Production

One of Massachusetts' largest ad agencies, we're also a full-service production house with an array of services, including TV and radio production, web design, web development and analytic services, 3D and 2D animation in our motion graphics department, photography, and creative writing.

Our 14,000 square foot facility is also equipped with a photo studio and focus group room.

We Know Our Clients

Are you a B2B business looking for a website or branding campaign? Are you a franchise in need of marketing and advertising? A college or educational institution looking for an agency of record?

How about a bank or other financial institution? Our decades of financial marketing experience make us the best choice for any marketing, branding or advertising campaign. Whatever industry you may be, it’s our job to make your business succeed.

Blog

Davis Advertising’s ROI Dashboard Raises Eyebrows

Over the past year, Davis Advertising has been developing and fine tuning a specialized tool to help its clients track engagement with landing pages after a website visitor clicks on an ad. It’s common knowledge that businesses can track website visits and ad clicks using Google’s tools such as Adwords and Analytics, but what […]

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    4 Key Questions You Need to Answer Before Launching a Mobile App

4 Key Questions You Need to Answer Before Launching a Mobile App

Smartphones are everywhere. At this point, you probably don’t need to be presented with just how many customers use smartphones, percentages of which smartphones are being used, or any other related stats. I can honestly say that I have more trouble naming people I know that DON’T have a smartphone than the other way around.

For this discussion, we’re going to assume that every single person on the planet has a smartphone. And, with that assumption in mind, we’ll begin to draft the question: Does my company need its own app?

Before you can decide if your business needs an app, ask yourself these 4 key questions: […]

By |January 23rd, 2014|Blog|0 Comments|

Migrating to a New Platform

This goes out to all of the marketing people who have no control over their websites. Those who have to pick up a phone to change the wording on a page. Those who cannot add news articles without sending out emails to four or five different people. Those whose sites have sat dormant, unchanged […]

By |January 22nd, 2014|Blog|0 Comments|

Customer Service Phrases That Put You On The Naughty List

In the spirit of the season, we wanted to talk a little bit about customer service during this time of year—everything from what you write on social media or say to customers over the phone, in email blasts and in person. The holidays can be stressful, and the wrong choice of words can make them feel mistreated, sending your customers straight to the loudest platforms they can to disrupt your business’ holiday season. Avoid these phrases this holiday season. […]

By |December 23rd, 2013|Blog|0 Comments|

Disappearing Coupons? Vanishing Messages? Sounds Like Fun!

You may have heard the recent news about a $3 billion offer that was refused by a small company Facebook was trying to buy. That company is the maker of the Snapchat app, available on Android and IOS.

How is this news relevant to you? We’re here to help you establish if your brand can utilize this app with a successful business model that surrounds it, or if it is simply another venue to place advertising, much like what Twitter, Instagram, and Google Adwords has become.
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By |November 26th, 2013|Blog|0 Comments|

PROOFREADING: THE UNSUNG HERO OF ADVERTISING AND MARKETING

It’s the set-up man coming out of the bullpen, forever in the shadow of the closer. It’s the music producer, always standing behind the pop star. It’s the ultimate unsung hero of advertising. It’s proofreading, a process that is rarely acknowledged for all the good it does but always blamed when something goes wrong. […]

By |August 23rd, 2013|Blog|0 Comments|
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    Electronic Commerce, Electronic Business, and all of its other names.

Electronic Commerce, Electronic Business, and all of its other names.

E-Commerce. ECommerce. e-Commerce. eCommerce. ecommerce.  It doesn’t really matter how you spell it; if your company is selling products or services online, then your website is participating in it. Let’s hope you are doing it well, because the consequences of weak eCommerce design can be horrendous.
First of all, there are different levels of eCommerce […]

By |August 15th, 2013|Blog|0 Comments|

DAVIS-PRODUCED BILLBOARDS FIT THE BILL

Billboard advertising presents a unique opportunity to reach tens of thousands of consumers on a daily basis and Davis Advertising has been expertly producing billboard copy and artwork for decades, with several stunning examples coming out of the agency in recent months.

What makes a great billboard?

• It grabs attention with short headlines and snappy […]

By |July 12th, 2013|Blog|0 Comments|
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    RESEARCH THIS: DAVIS ADVERTISING SOLVES ALL YOUR FOCUS GROUP NEEDS

RESEARCH THIS: DAVIS ADVERTISING SOLVES ALL YOUR FOCUS GROUP NEEDS

When it comes to running a focus group that will provide your company with critical information about its brand, products and services, Davis Advertising is the place to go. The information you gain here will help you improve your offerings, better meet your customers’ needs and attract new clientele. At Davis, your company’s growth is our goal. […]

By |June 19th, 2013|Blog|0 Comments|

HERE S/HE IS, MR/S. DAVIS ADVERTISING

Davis Advertising’s staff is one creative, ambitious, well-educated, business savvy, experienced, arts/music/literature-loving, and community- and family-oriented bunch—and all the more so when you mash our DavisAd.com profiles into one.

So without further ado, here we are, Mr/s. Davis Advertising:

Artistic Sensibilities, Abilities and Training

Mr/s. Davis Advertising loves art, pure and simple. S/he loves art in all of its forms, from painting to photography to video to graphic design to the art of sound to the art of literature. S/he loves art when s/he’s at work, where s/he cherishes the challenge of—the art of—bringing out the best in brands, and s/he loves art when s/he’s away from the office.

At home s/he likes to read but s/he keeps the couch-sitting to a minimum, preferring instead to get crafty by sewing, drawing, playing the guitar, drumming, writing music, painting (s/he has a particular fondness for large-scale acrylic painting, and is greatly influenced by the work of surrealist painter Salvador Dali and poster artist Rick Griffin), poetry and photography. But sometimes even that’s not enough. S/he gets antsy so she gets out on the road, seeking other creative opportunities; for example, s/he loves underwater photography and has a special interest in photographing the elusive hammerhead that has narrowly evaded h(er)im several times before. […]

By |June 5th, 2013|Blog|0 Comments|