It’s no secret that “millennials” are changing the way the world operates, but how do we reach them? Introducing “Millennial Mondays,” a weekly series from Davis Advertising that explores the complex habits of Generation Y, with marketing insights from millennials themselves. Tune in each week for fresh insights—and join the conversation today!
Millennials are a diverse group of people in many aspects, and that especially applies when it comes to interacting with brands online. This week we are discussing the different types of people you will run into while building your online community, and what ways these groups of people should be recognized in your community.