We live in a competitive environment. Survival of the fittest does not just apply to civilization. Your brand needs to be a finely tuned machine to remain at the top of the corporate food chain. Is your business a hypothetical house cat? Then maybe you need a kick in the tush to increase your market share and become king of the business jungle. Just launching a product? We can tell you the one person to stop from getting in the way of a successful business or product — YOU.
In the industry for over twenty years, Steve Salloway, Director of Account Service at Davis Advertising, said advertising can play different roles for different companies, depending on the placement and circumstances of the company itself or its product.