Advertising and Marketing for Boston

Hey there, Boston businesses. Your go-to ad agency is just a short drive away. With a staff of nearly 50 talented individuals, we provide marketing and advertising services that surpass most Boston agencies—and we do it without charging Boston prices.

At Davis, you get the ideas, you get the client services, and you get the in-house production. We’re just a phone call away and only minutes from the Massachusetts Turnpike (I-90) at Exit 11. Discover your new agency today!

You Get The Production

One of Massachusetts' largest ad agencies, we're also a full-service production house with an array of services, including TV and radio production, web design, web development and analytic services, 3D and 2D animation in our motion graphics department, photography, and creative writing.

Our 14,000 square foot facility is also equipped with a photo studio and focus group room. It’s everything you need, all in one house.

We Know Our Clients

Are you a B2B business looking for a website or branding campaign? A growing franchise in need of marketing and advertising? A college or educational institution looking for an agency of record? Perhaps you’re a financial institution in search of financial marketing expertise.

Whatever your industry may be, our decades of marketing and advertising experience make us the best choice for any marketing, branding or advertising campaign. Discover Davis, where you get the ideas, the experienced client services and the exceptional production.

Blog

THE BIG i-NNOUNCEMENT

In case you haven’t heard, Apple made an announcement recently about some of its new products coming out in the next few months. Full disclosure: Apple is not our client. But we wish it was, because despite the great innovations and technological advances that Apple’s now-CEO Tim Cook divulged Tuesday, the company’s marketing department did drop the ball a bit during the big to-do.

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By |September 12th, 2014|Blog|0 Comments|

SO YOU’VE SUCKED THE LIFE OUT OF YOUR FACEBOOK PAGE?

Unless your business exists under a rock, it has its own Facebook page. And if it has a Facebook, it is probable that you have a Twitter account for it, as well. But are you using the platforms correctly? And how else can you utilize the vast world of social media for marketing purposes?

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By |September 10th, 2014|Blog|0 Comments|

EVERY AD AGENCY COULD USE A ROBIN WILLIAMS

As we reach the one-week mark after the great actor/comedian’s tragic passing, we at Davis Advertising wanted to memorialize Robin Williams in the best way we know how—in writing, about advertising.

Robin’s range of acting skills was eclipsed only by his range of vocal impressions and improvisation. The Academy Award winner also showed his range of talent, however, in the form of ads.

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By |August 18th, 2014|Blog|0 Comments|
  • YOUnique
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    ANIMATED ADS—A “YOU”NIQUE WAY TO REACH YOUR TARGET AUDIENCE

ANIMATED ADS—A “YOU”NIQUE WAY TO REACH YOUR TARGET AUDIENCE

If “animation” came up in a word association game, most people would respond along the lines of “Finding Nemo” or “Doc McStuffins.” However, animation in the advertising realm can mean so much more than Marlin and Dory entertaining your four-year-old for two hours.

Animated characters have traditionally been portrayed as sweet and harmless, but that doesn’t mean they can’t appeal to consumers of all ages.

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By |August 14th, 2014|Blog|0 Comments|

SPOKEN ARTICLES: TEXT-TO-SPEECH WITH A HUMAN TOUCH

People are always on the go. Whether they’re driving, cooking, exercising or going about any number of other activities at any given time, their hands and eyes are too busy to read.

Publishers are aware of this trend and have capitalized on the mobile audience market. Listeners now have at their fingertips a new and improved alternative that tailors to them when it comes to reading — or rather hearing­ — articles.

Welcome to the era of information, commodity and content development.

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By |August 5th, 2014|Blog|0 Comments|

DON’T BE YOUR OWN WORST ENEMY

We live in a competitive environment. Survival of the fittest does not just apply to  civilization. Your brand needs to be a finely tuned machine to remain at the top of the corporate food chain. Is your business a hypothetical house cat? Then maybe you need a kick in the tush to increase your market share and become king of the business jungle. Just launching a product? We can tell you the one person to stop from getting in the way of a successful business or product — YOU.
In the industry for over twenty years, Steve Salloway, Director of Account Service at Davis Advertising, said advertising can play different roles for different companies, depending on the placement and circumstances of the company itself or its product.

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HOW TO WRITE A GREAT AD

Want to write the greatest print ad, radio spot, or TV commercial of all time? Well, there are two basic things you need to figure out before you craft your work of art:

1. What you want to say

2. How you want to say it

While it may seem easy, deciding “What you want to say” can be a difficult task. You need to figure out the single most important selling point of your product or service. Too many copywriters try to cram several selling points—or benefits—into the ad’s basic message. You need to focus on one selling point and only one.

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MAKING THE JINGLE: THE ELEMENTS

In a previous blog, we discussed the intangible aspects that go into making a great jingle. Today we are expanding on that description of an exceptional jingle by pointing out the physical elements that one needs to include in the jingle’s final product. This will all be done using an example from our own portfolio here at Davis Advertising.

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By |July 16th, 2014|Blog|0 Comments|

MAKING THE JINGLE: THE CONCEPTS

“I’d like to buy the world a Coke.”

Chances are, you have heard these lyrics before, or at least are aware of the tune’s melody. That is one reason why this theme is considered by many to be the best advertising jingle of all time. Merriam-Webster defines a jingle as a short song that is easy to remember, and that is used to help sell a product on television or radio. “I’d like to buy the world a Coke,” epitomizes this description, as well as adds to it.

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    DAVIS ADVERTISING’S COMPILATION OF CURDLED MILK APPELLATIONS

DAVIS ADVERTISING’S COMPILATION OF CURDLED MILK APPELLATIONS

If your city or town is anything like ours then frozen yogurt shops are popping up everywhere. Apparently, there was an intense need for curdled/frozen/sweetened/flavored milk across this great country of ours.

Who knew?

While we love a good cup of froyo as much as the next guy, what truly inspires us are the crazy names […]