Advertising and Marketing for Boston

Hey there, Boston businesses. Your go-to ad agency is just a short drive away. With a staff of nearly 50 talented individuals, we provide marketing and advertising services that surpass most Boston agencies—and we do it without charging Boston prices.

At Davis, you get the ideas, you get the client services, and you get the in-house production. We’re just a phone call away and only minutes from the Massachusetts Turnpike (I-90) at Exit 11. Discover your new agency today!

You Get The Production

One of Massachusetts' largest ad agencies, we're also a full-service production house with an array of services, including TV and radio production, web design, web development and analytic services, 3D and 2D animation in our motion graphics department, photography, and creative writing.

Our 14,000 square foot facility is also equipped with a photo studio and focus group room. It’s everything you need, all in one house.

We Know Our Clients

Are you a B2B business looking for a website or branding campaign? A growing franchise in need of marketing and advertising? A college or educational institution looking for an agency of record? Perhaps you’re a financial institution in search of financial marketing expertise.

Whatever your industry may be, our decades of marketing and advertising experience make us the best choice for any marketing, branding or advertising campaign. Discover Davis, where you get the ideas, the experienced client services and the exceptional production.

Blog

Is It Best for Businesses to Open on Thanksgiving Day?

We are all familiar with the Black Friday scene: tens to hundreds of people lined up in the freezing cold just before midnight to get into a large chain store, only to get trampled when the doors finally open. Anything for that $100 flat screen!

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By |November 18th, 2014|Blog|0 Comments|

A GAMER’S GUIDE TO MILLENNIALS

From Space Invaders to Super Mario Brothers and Halo to Half-Life, video games have always been a viable source of entertainment for millennials. Throughout the years the perception of video games has been that they are nothing more than a way to kill time while providing diversion. Few believed that anyone could actually play video games for a living. Thanks to millennials, however, those perceptions have gone right out the window, and this spells opportunity for marketers.

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Be a Purple Cow

On my way into work, I often listen to audiobooks, podcasts, or TED (Technology, Entertainment, Design) Talks. Yes, I am kind of a geek in that way. Who needs music? Not me. Old-man stigma be damned, I was recently listening to a TED Talk by Seth Godin called “How to Get Your Ideas to Spread.” The main point of his talk is that to get your ideas to spread, they need to be described in one way—REMARKABLE.
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THE FORCE IS STRONG WITH THIS ONE

This week I want to talk about the force.  Not the force that Jedis control or manipulate but rather the force to change brand and product perceptions that millennials wield. I touched on this subject in an “A Community is a Diverse Organism,” but let’s discuss one particular group of millennials, brand ambassadors, in more detail.

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BE A CONVERSATION LEADER

It’s no secret that millennials aren’t shy about sharing our opinions. It’s also no secret that our voices reach more people and stay around for longer than the voices of prior generations, thanks to the Internet. But what does this mean for your business? How can you avoid the dangers of opinion-wielding, Internet-loving millennials?

Most importantly, how can you turn today’s online discussion in your favor?

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COUPLES’ THERAPY: RELATIONSHIPS ARE HARD WORK!

A relationship is a two-way street, with give and take. So why are so many companies only talking to millennials instead of with us?

It’s no secret that Millennials like to be part of online communities, but we would take it one step further. Millennials (and a growing number of all consumers) like to be part of the “show”—not just an audience member. We like to share our ideas and thoughts with you and everyone else in the community, and we want to be heard and acknowledged when we do. This is a fact that companies need to be aware of as they attempt to build online communities and support networks.

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By |September 29th, 2014|millennial|0 Comments|

THE CHALLENGES OF PROJECT-BASED WEB DEVELOPMENT

By Chris Gregoire, Digital Strategy, Davis Advertising

Project work is hard—not the actual work I have to put into it, but everything else about it.

One of the biggest challenges I run into is determining what a project-based job should cost. Deciding how to estimate a website design and development can cause me to lose a few of the precious hairs I have left, especially if a website is all that a client wants from us.

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By |September 23rd, 2014|Blog|0 Comments|

EVERY INTERACTION IS B2B (BRAND TO BRAND) WITH A MILLENNIAL

Millennials are the first generation to really take hold of the idea that an individual person is a brand and a company. With the advancement of technology and ease of access to the Internet, millennials are fully aware of the power of their voices and ability to influence people and behaviors on a large […]

By |September 22nd, 2014|millennial|0 Comments|
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    A COMMUNITY IS A COMPLICATED CREATURE: IDENTIFYING MILLENNIALS IN THE ONLINE REALM

A COMMUNITY IS A COMPLICATED CREATURE: IDENTIFYING MILLENNIALS IN THE ONLINE REALM

It’s no secret that “millennials” are changing the way the world operates, but how do we reach them? Introducing “Millennial Mondays,” a weekly series from Davis Advertising that explores the complex habits of Generation Y, with marketing insights from millennials themselves. Tune in each week for fresh insights—and join the conversation today!

Millennials are a diverse group of people in many aspects, and that especially applies when it comes to interacting with brands online. This week we are discussing the different types of people you will run into while building your online community, and what ways these groups of people should be recognized in your community.

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By |September 15th, 2014|millennial|0 Comments|

THE BIG i-NNOUNCEMENT

In case you haven’t heard, Apple made an announcement recently about some of its new products coming out in the next few months. Full disclosure: Apple is not our client. But we wish it was, because despite the great innovations and technological advances that Apple’s now-CEO Tim Cook divulged Tuesday, the company’s marketing department did drop the ball a bit during the big to-do.

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By |September 12th, 2014|Blog|0 Comments|