Coupons date back to the late 1800s, when Asa Candler, a Coca-Cola partner, distributed handwritten tickets for free glasses of Cola in 1887. Clearly, it worked. Within 20 years, one in nine Americans had received a free Coke, and we all know what happened after that—we became addicted, the Coca-Cola company became an international success, and couponing became a widespread business tactic.
Today we’re seeing another great leap in coupons, mobile coupons, and like their forebears they are one of the best ways to bring customers to your retail establishment.
Unfortunately, many businesses still fear mobile coupons, even though they have no reason to. But more on that later. First let’s talk about why mobile coupons are taking off.