Jeff Wolff  
Creative Director (2001 – present)

Jeff has had an illustrious career in the advertising industry. Between 1976 and 1992, Jeff served as Executive Creative Director at two of New York's largest agencies, and as Group Creative Director at three other agencies.

During this period, he was responsible for the creative positioning on more than 150 accounts that represented over $2 billion in billings. His provocative work won 34 national awards. Jeff is also the only copywriter ever cited by both Time Magazine and Newsweek for "Excellence in Advertising."

Jeff Carbonneau
Senior Videographer/Editor (2007 – present)

Jeff has considerable video talents he now contributes to the agency, including producing, shooting, and editing for TV advertising.  Working closely with both Creative Director Jeff Wolff and TV and Radio Producer J. Bruce on conceptual ideas for our clients, Jeff adds even more punch to the agency’s production capabilities. 

Jeff is a graduate of Wachusett Regional High School, and holds a BA in Communications from Worcester State College. Born in Worcester and raised in Rutland, he now lives in Sterling with his wife Amanda, and their son Camden and daughter Leila.

Jeff has worked in cable for nearly a decade.  He started out with Greater Media, then moved on to Charter Communications, AT&T Broadband, and Comcast.  His job titles have included Master Control Operator for Channel 3, News Videographer for Newswatch 3, and Digital Encoder for Charter Communications’ Ad Sales. Most recently, he was Senior Videographer/Editor for Comcast.

Outside of his family, Jeff's passion is music. He spends as much time as possible listening to his favorites, as well as making music.  Drumming since the age of 10, he’s also been in a handful of local bands.  More recently, Jeff picked up the acoustic guitar.  He loves all musical genres, especially Classic rock, the Blues, and Johnny Cash.  Jeff is also a huge baseball fan . . . Go Sox!

J. Bruce
Publications Coordinator/Television & Radio Producer  (1991 – present)

J. Bruce is a veteran of electronic media having spent 27 years in radio prior to joining Davis Advertising. J. has brought his extensive creative writing and electronic production skills to bear on Davis Advertising’s wide range of clients, from health to financial to automotive.

Rich Chapel
Key Clicker Extraordinaire (2007 – present)

With more than one million words sold in a 30-year+ promotional writing career, Rich is now forming words into sentences and paragraphs for IMN and other Davis accounts.  Long a closet gearhead, Rich is happily thinking up new catch phrases and pithy descriptions for today’s new cars.

Educated as a musician at Northwestern University and Berklee College of Music, Rich found himself caught up in the Viet Nam draft era. After a 3-year career in the Army, he knuckled down as a Bank Management Trainee in the building next to Davis Advertising. When he was “traded” to the bank’s ad agency, Rich discovered his true calling.

Rich has worked for ad agencies, Fortune 500 corporations, and as a freelance writer. His commercial writing skills have been focused on turning business and technical information into compelling and memorable copy that provokes a response.

When away from his computer keyboard, Rich likes to bang out tunes on a piano keyboard and listen to his extensive collection of jazz recordings. Most recently, he has devoted himself to abstract and contemporary watercolor painting.

Rich lives with his wife Janet and child substitute, Barney, the nearly perfect miniature schnauzer, at a home known as “the bunker” somewhere in the vicinity of Webster Square in Worcester.

Rich responds to most any name, but prefers “Rich” or “RC.”

Andy Primeau
Copywriter (2005 - present)

After joining the agency in 2005, Andy has quickly and mercilessly risen through our ranks to become the youngest (and handsomest) Copywriter in Davis history (and, as some historians argue, the world's history). Take that, Mrs. Fugelman, Andy's 7th Grade English teacher! Who's never gonna amount to anything now?

Andy is a graduate of Assumption College in Worcester, and a recent dropout of Paris' famed LeFavre Institute of Cookery. Around the office, Andy enjoys speaking in the third person to ensure that, "someone is always talking about Andy." Isn't that the kind of gumption you want in your Copywriter? Andy thinks so.
 
In his spare time, Andy enjoys long walks on the beach, working on weekends, working overtime, and thinking about work. Andy can be reached 24 hours a day on his self-instituted work hotline, and was recently named to People Magazine's Hot 100 List.

Melissa Pingeton
Copywriter (2008 – present)

Melissa started her career at Davis freelancing but soon joined the creative team as a copywriter. In addition to writing for IMN and other Davis accounts, she also handles public relations.

Mel graduated Assumption College in 2007, double majoring in English (with a concentration in writing and mass communications) and French. While at Assumption, she was a staff writer and Copy Editor for the school’s newspaper Le Provocateur. After college, Mel had a six-month stint reporting for a local weekly, and she began writing – and still does – for the Pulse Magazine.

Mel lives in North Oxford with her parents and two dogs, Abby and Brady. When she’s not working, she enjoys hanging out with her friends, reading, listening to music (Led Zeppelin, of course), shopping, working out and yoga.