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January 2012
Rockingham Boat hired Davis to redesign its website.The timing of this project was critical, as the New England Boat Show occurs in February. Along with the complete rebuild, Davis is managing SEM campaigns, and launched new social media channels. Based in Hampstead, NH, Rockingham Boat is New England's larget pontoon and deck boat dealer.
December 2011
Davis designed a high-profile postcard for an admission open house at Worcester Academy that conveys how the school is "Investing in the leaders of tomorrow." The card spotlights Elizabeth Butterworth '07, a 2012 Rhodes Scholar and current Princeton University student. Also featured is the Worcester Academy girl's soccer team who captured the 2011 NEPSAC Class A Championship. The piece will also be used for print and online advertising.
November 2011
Seven Hills Foundation selected Davis to design both its 2011 Annual Report and Annual Appeal. The non-profit organization offers a full range of services that support children and adults with physical, emotional, developmental, social and other life challenges. Seven Hills provides services to 27,000 individuals at 150 program sites across Massachusetts and Rhode Island.
November 2011
Davis was chosen to design a new website for Butler-Dearden Paper Service Inc., of Boylston, MA. The Davis team recently designed a new logo for the company in addition to crafting a new tagline: "The Solutions you want. The Service you need."
October 2011
Davis designed a new marketing logo for the Worcester Sharks as part of their "Sharks Hockey is for Everyone" campaign. Davis also developed the tagline of "Tomorrow's NHL stars play in your back yard" for a radio spot introducing the 2011-2012 season. The Sharks, minor league affiliate of the NHL's San Jose Sharks, have been a Davis client for six years.
September 2011
Davis recorded radio spots for Gallery Automotive Group featuring four-time all-star first baseman Adrian Gonzalez of the Boston Red Sox.
September 2011
Davis Advertising was one of six local businesses to be honored with a Salute at the Worcester Regional Chamber of Commerce Breakfast Club held at the Beechwood Hotel on September 8. The salute recognized the capital investment Davis has made in expanding to a new location at 1331 Grafton Street in Worcester.
August 2011
Davis was selected to design a new branding campaign, logo and website for Neary & Hunter, a Worceser, MA based OBGYN specializing in digital mammography.
August 2011
The Hanover Insurance Group, Inc. chose Davis to develop sales and collateral materials for the annual meeting of the Citizens Insurance Company of America, headquartered in Howell, Michigan. Hanover, based in Worcester, MA, is ranked among the top 25 property and casualty insurers in the country and is the holding company for Citizens.
August 2011
Worcester Academy hired Davis to design a new brochure for international students and their families. Founded in 1834, Worcester Academy is an independent, coeducational, preparatory school serving students in grades six through 12.
August 2011
Davis partnered with SCORE Worcester to design a website and provide public relations services for the Joe Cohen Worcester Retailer of the Year Award. The award will be presented at the Worcester Regional Chamber of Commerce Breakfast Club program at the New England Business Expo on November 3 at the DCU Center. SCORE Worcester is a part of the Small Business Administration that provides free counseling to start-ups and small businesses to help them succeed.
July 2011
The Nichols College Graduate and Professional Studies Department selected Davis Advertising as its agency of record.
July 2011
Davis Advertising was ranked #1 in the “Top Advertising & PR Firms” category in the 2011 Book of Lists published by the Worcester Business Journal. Agencies were ranked by the number of local full-time employees.
June 2011
Davis Advertising produced a memorable radio spot for Nasoya Super Hummus which featured a humorous lounge singer crooning about the health benefits of the product. The ad reached an East Coast audience from Maine to Maryland. Davis also created two high-profile, national print ads, a football-themed Super Hummus concept for several 2011-2012 NFL Yearbooks and a piece promoting membership in Nasoya's Tofu U. Nasoya is part of Vitasoy USA Inc., the largest manufacturer of soybean-based products in the U.S.
May 2011
After winning an RFP process earlier this year, Davis Advertising presented a multi-component plan to the University of Rhode Island. The integrated plan was designed to support the university's strategic message"Think Big. We Do." Leveraging Davis' higher educational experience, the cross-departmental team and its plan won rave reviews from the university.
April 2011
Davis Advertising purchased the property at 1331 Grafton Street in Worcester which will become the new home of the agency in late fall 2011. The 14,000 square-foot building will be completely renovated over the next six months to include a reception area, offices, photo studio, several conference rooms, a multipurpose room, a kitchen and large storage areas.
April 2011
Davis coordinated and designed a 54-foot wall mural for the brand new Harr Toyota building on Gold Star Boulevard in Worcester. Archival photos of Worcester from the Worcester Historical Museum were used in the design.
April 2011
Putnam Bank has chosen Davis Advertising as its agency of record. Putnam Bank is a community bank headquartered in Putnam, Connecticut with locations in Pomfret Center, Danielson, Plainfield, Griswold, Norwich and Gales Ferry, CT.
March 2011
Athletic shoe company
Saucony has chosen Davis to help promote and manage an internal sales contest for select retail stores. Davis will design a website, email campaign and an in-store poster for the contest which takes place over a six-week period in June and July. The store that wins the contest earns a trip for two to the 2012 Olympics in London.
March 2011
Vitasoy hired Davis Advertising to promote its new Super Hummus product. Davis will produce a radio advertising campaign for the product that will target both New England and the Middle Atlantic states. Vitasoy USA Inc., the largest manufacturer of soybean-based products in the U.S., is headquartered in Ayer, MA.
March 2011
FLEXcon has selected Davis to design and produce a printed sales piece promoting the capabilities of the company. Headquartered in Spencer, MA, FLEXcon is a technology-driven company that provides solutions in pressure-sensitive films.
March 2011
Bay State Savings Bank hired Davis to create marketing materials for a commercial lending campaign. Bay State Savings Bank is an independent, community bank with locations in Worcester, Holden and Auburn.
February 2011
Ruff Dawg, maker of rubber dog toys, chose Davis to design the packaging for two new dog toys: the Wee-nut and the Minnow. Vendors will get a sneak peek of the products at the Global Pet Expo March 16-18 at the Orange County Convention Center in Orlando, FL. Ruff Dawg is headquartered in Worcester, MA.
February 2011
Frances Harvey & Sons has selected Davis to handle its advertising needs for print, radio and television. Based in Worcester, Frances Harvey & Sons has served the home improvement needs of Central Massachusetts, Metro West and Eastern Massachusetts residents for more than 80 years.
January 2011
Davis designed, wrote and produced a 2010 annual report for the Massachusetts Credit Union Share Insurance Corporation (MSIC). The report, “Collaboration: The Key to 50 years of Assurance,” celebrates the 50th anniversary of MSIC, which was founded in 1961.
January 2011
Davis officially launched a new website it designed for King & Prince Seafood, North America’s leading supplier of value-added seafood to the foodservice industry. The site www.kpseafood.com features an animated homepage, videos hosted by King & Prince chefs, a recipe section, a sales team portal and a broker search function.
January 2011
Citizens Union Savings Bank has selected Davis to manage its social media strategy to best leverage mediums such as Facebook and Twitter. Citizens Union Savings Bank operates 14 banking offices in southeastern Massachusetts and Rhode Island, with locations in Fall River, New Bedford, Seekonk, Somerset, Swansea, and Tiverton, RI.
January 2011
Davis has added two Connecticut auto dealerships to its client list: Gallagher Buick GMC (New Britain, CT) and Columbia Ford Lincoln Mercury Kia (Columbia, CT).
January 2011
Butler-Dearden Paper Service, Inc. of Boylston, MA has chosen Davis to design its new logo and create a new tag line. Butler-Dearden services central New England with daily deliveries, by distributing printing papers, office paper, packaging supplies, janitorial items, food service items and industrial products to a variety of customers.
December 2010
Davis produced a video marking the 25th anniversary of the Worcester Regional Chamber of Commerce Breakfast Club. The Breakfast Club is a networking program for more than 300 area professionals. The video was shown at the anniversary breakfast meeting on December 9 at the DCU Center.
December 2010
Davis designed a direct mail piece for Anna Maria College promoting the construction of a new residence hall on campus. The new dorm opens in the fall of 2011.
November 2010
Davis provided public relations services for the Massachusetts Credit Union Share Insurance Corporation (MSIC). News about a new Massachusetts state law effecting credit unions ran in both local and national publications. October 2010
King & Prince Seafood of Brunswick, GA selected Davis to design and rebrand its new Web site. King & Prince is North America’s leading supplier of value-added seafood to the foodservice industry.
October 2010
Massachusetts Credit Union Share Insurance Corporation has hired Davis to design its new Web site as well as produce its annual report.
October 2010
Davis designed a full-color, full-page advertisement for Nasoya Super Hummus to use in a series of sports-themed publications. Nasoya is part of Vitasoy USA Inc., the largest manufacturer of soybean-based products in the U.S. Vitasoy USA is headquartered in Ayer, MA.
September 2010
Ruff Dawg, maker of rubber dog toys, chose Davis to design the packaging for a new dog toy known as The Peanut. The company is headquartered in Worcester, MA.
September 2010
Holy Name Central Catholic Junior/Senior High School in Worcester, MA chose Davis to produce a promotional/recruitment video to aid with its outreach efforts. Davis handled all aspects of video production for the project including photography, editing and writing.
September 2010
Davis designed and launched a new corporate Web site for strategic recognition provider Globoforce. In addition to the corporate site, Davis also designed and launched a site for the company’s new book Winning With A Culture Of Recognition as well as the Globoforce Customer Portal, an online resource for current Globoforce clients.
August 2010
Worcester Community Housing Resources (WCHR) chose Davis Advertising to produce its 2010 annual report. The mission of WCHR is to help create and preserve affordable housing and to initiate and support neighborhood revitalization in the greater Worcester area.
June 2010
Injectronics Clinton, MA, a leader in injection molding for the pharmaceutical and health care industries, hired Davis to produce a video for their national trade shows and sales team. Davis wrote, edited and produced the video in-house.
May 2010
Swarovski Crystal RI, has retained Davis to design, implement and manage a employee sales incentive sweepstakes to increase membership in their Swarovski Crystal Society. Davis produced scratch tickets and managed the database of all entrants.
May 2010
Swarovski Crystal the world’s largest manufacturer of crystal, asked Davis to convert three of their printed newsletters to e-newsletters. Davis designed the overall look and edited all content
May 2010
Swarovski Crystal in Cranston, RI hired Davis to introduce their holiday ornament collection. The annual ornament is the biggest seller for the company. We created the holiday in-store signage, collateral materials and floor displays for a national roll-out.
May 2010
National Window, a division of National Lumber, has named Davis as their agency of record. We designed and created their website along with a direct response campaign.
March 2010
Xtramart has chosen Davis Advertising to Launch a new
coffee promotion. Davis will be producing a series of point of
purchase materials, radio spots, and web marketing
including a facebook promotion.
February 2010
National Mortgage Exchange has chosen Davis Advertising to handle the marketing for a new company being formed to market Reverse Mortgage products throughout the United States. Davis Advertising will also be
creating a web site for the new company.
January 2010
Maine Nissan Dealers have chosen Davis Advertising, after an agency review, to handle the newly formed dealer group. Davis will handle the media buying, web site design and maintenance, social media marketing and creative for this tier 2 marketing group.
January 2010
IMN (I Make News) has teamed again with Davis Advertising for their launch of a new Financial Newsletter. Davis will be providing a series of financial and lifestyle articles for this new project.
December 2009
Davis Advertising will continue its work with strategic recognition
provider, Globoforce, through 2010.
Globoforce is the world's leading provider of employee recognition
programs for global 2000 companies. With corporate offices in Southborough, Massachusetts and Dublin, Ireland, Globoforce motivates
1.7
million users worldwide, inspires 50,000 "Thank You" moments daily, and
offers 25 million+ global rewards options.
Davis will be collaborating with Globoforce on a number of marketing
projects including website strategy and support, video and audio
presentations, and various collateral pieces that will be distributed
around the globe.
December 2009
Cirque du Soleil Alegría selects Davis Advertising to carry out its public relations services for its world-famous circus arts and street entertainment show. Davis Advertising will work closely with Cirque du Soleil in preparation for its upcoming performances in Worcester, Mass. later this year to ensuring proper publicity and press. Davis Advertising will organize interviews, meet and greets, and other press events as well as send out information to the community via press materials.
November 2009
Davis has been named agency of record for Webster First Credit Union, Naugatuck Savings Bank, and has been hired to handle all advertising and marketing duties for
The Harrington Farm,Princeton, MA and A Perfect Setting, Shrewsbury,MA.
October 2009
Naugatuck Savings Bank, Naugatuck CT. has hired Davis to design and produce a new billboard campaign and to introduce their $50,000 Charity giveaway.
September 2009
Davis has been landed the assignment of designing and implementing a national sweepstakes promotion for Saucony.
The sweepstakes coincides with the launch of their flagship shoe the Guide 3.
August 2009
Rotmans Furniture, the areas largest furniture and carpet store has selected Davis Advertising to handle media and work directly with Rotman's in-house creative department.
August 2009
Davis has been chosen to create a new website for Lodgian Hotels owner of the Crowne Plaza in Worcester.
June 2009
Anna Maria College, located in Paxton, MA, selected Davis Advertising as it's agency of record.
June 2009
Davis Advertising completed a logo and branding campaign for "Together For Kids", a non-profit that is part of the UMass Community Healthlink.
April 2009
Cirque du Soleil Alegría selects Davis Advertising to carry out its public relations services for its world-famous circus arts and street entertainment show. Davis Advertising will work closely with Cirque du Soleil in preparation for its upcoming performances in Worcester, Mass. later this year to ensuring proper publicity and press. Davis Advertising will organize interviews, meet and greets, and other press events as well as send out information to the community via press materials.
February 2009
Miller Products a maker of industrial hooks for heavy construction has chosen Davis Advertising to do a series of trade ads to market their diverse product line.
February 2009
Together For Kids, a consortium of early childhood health care services, selected Davis Advertising to develop a new brand image, combined with a new logo, web templates and stationary.
January 2009
Gulf Oil Company chose Davis Advertising to design a sweepstakes and retail signage promotion for the Boston Red Sox, Philadelphia Phillies and New York Mets. Davis Advertising created pole and pump signs, and window posters for this promotion.
January 2009
Berkshire Bank,a 3 billion dollar financial institution, headquartered in Pittsfield MA hired Davis Advertising to manage marketing for its branches throughout three states.
January 2009
Davis Advertising created a logo, labels and packaging materials for Wachusett Brewery’s new product, Ryde Beer.
December 2008
In conjunction with Clear Channel Outdoor, Davis advertising instituted an outdoor campaign for Higgins Armory. Davis’ marketing relationship with this unique vendor is on a pro-bono basis.
December 2008
Piper Aspen a landscape management and design firm hired Davis Advertising to pioneer a marketing plan and brand identity program.
November 2008
Medway Co-operative Bank changed its name to the Charles River Bank to reflect its ongoing expansion. Davis Advertising created a logo and authored new slogans and marketing materials.
November 2008
Davis Advertising wins BEST BOOTH AWARD at Charter's East Division Conference, held in Hilton Head, SC! The booth featured caricature artists drawing Charter employees annihilating Satellite Dishes in various ways. Davis' booth was best out of 95 vendors.
October 2008
In response to a growing client base and a demand for additional products and services, Davis Advertising announced the hire of new advertising and design professionals.
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October 2008
Wachusett Brewing Company appoints Davis Advertising as its agency of record. The first project for Wachusett Brewing Company is the packaging and bottle design for a new beer product that’s targeted to a younger audience.
September 2008
Athletic shoe giant, Saucony, hired Davis to develop a flash introduction on the Saucony website for a contest titled, “We Know.” The contest invited visitors to write the reasons they run for the chance to win great prizes. Winning words will be featured in upcoming Saucony advertisements.
Click here to enter the Saucony Website.
August 2008
The Spa at Capron Falls selected Davis Advertising to re-brand their identity, including a new logo and website for the opening of this new spa in Uxbridge, MA.
July 2008
Davis Advertising was Ranked #1 in Top Advertising & Public Relations Firms (Ranked by number of local full-time employees) in the Worcester Business Journal 2008 Book of Lists.
April 2008
GSA Business, a business journal for Greenville, Spartanburg and Anderson, SC, ranked Davis Advertising at number three in its list of the 50 largest advertising, marketing and public relations firms in its coverage area.
May 2008
Charter Communications Alabama joins Davis Advertising, giving
Davis for the first time the entire East division marketing. The addition of
Alabama marks an additional 4 million dollars in media billings to the Davis
Charter Communications budget.
May 2008
Percy's TV and Appliance, of Worcester, chooses Davis to provide full
service marketing, design and production of all television, web, radio and
newspaper advertising as well as media buying.
April 2008
Davis launches its new website featuring a new small town concept depicting the services offered by Davis Advertising. The website features an old- fashioned town that is anything but old-fashioned with state-of-the-art graphics and animation.
March 2008
Greenberg, Rosenblatt, Kull & Bitsoli, P.C., one of the premier
accounting and business advisory firms in Central MA, has selected Davis to
handle their marketing needs including a complete redesign of their current website.
February 2008
The 50-year-old mechanical contractor William F. Lynch, Co.,
Inc., of Worcester has selected Davis to produce collateral and promotional
material as well as sales literature.
February 2008
Switzerland-based Springboost Performance Footwear will
have Davis create and produce their first retail promotional material in the United
States.
January 2008
The largest independent insurance company in Central
Massachusetts, the Protector Group Insurance Company of Worcester, hires Davis
to launch a radio and billboard campaign focusing on upcoming changes in the
Massachusetts auto insurance industry.
January 2008
Ami Cadugan, a media buyer with New York experience, joins
Davis Advertising's Media Buying Department.
January 2008
Davis hires Account Executive Sara Barnes to help service Charter Communications
marketing in the Georgia and Alabama KMAs and will be located in Atlanta.
January 2008
North Central Massachusetts Economic Development Council unveils a
new Davis-made logo and tagline
“Massachusetts Made Affordable” at their 2008 board
meeting.
December 2007
Westfield State College chooses Davis Advertising to design and produce their 2009 view-books and
admission materials.
December 2007
Worcester Local First picks Davis’s designs for their new logo
and website. Davis Advertising donated their services to help this organization get
started in the Worcester Area..
November 2007
Gallery Comes Home to Davis. After a short hiatus Gallery
Group rehires Davis Advertising to handle marketing for their multi-line
dealership group including the Grand Opening of their new BMW Gallery in
Norwood.
October 2007
Assistant Art Director Nicole Tadgell wins the prestigious
Américas Award for the illustrations she did for the children's book "Josias, Hold
the Book."
October 2007
Davis Advertising designs the new Charter ZONE at the DCU Center in Worcester. The area uses large graphics in an exciting new décor
for the DCU Center.
October 2007
Charter’s Live It website goes live nationwide to the over 6.5
million Charter subscribers in the U.S.
September 2007
Team Davis Advertising - "Walks All Over Cancer" raising over
$1,000 for cancer research.
June 2007
New Website for UNH Cooperative Extension Services is launched to
help NH residents live healthier.
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